Amazon is continuing its war against bogus reviews on its website.
Amazon took legal action against websites that had up to 900,000 users who left fraudulent evaluations on their online store.

If you're thinking about buying something, most individuals will first look on the internet to see what other people have thought about the item or product you're considering. Such reviews are arguably the most significant because they allow me to understand firsthand about all of the advantages and disadvantages of a product. As millions of people shop online every day through Amazon and its online store, they frequently rely on the reviews that are posted underneath the products, and these reviews are often the reason that people buy or do not buy a product from Amazon in the first place.

However, the problem is that it is difficult to tell whether a person is truly writing a review based on his or her own personal experience or for some other reason, or whether he or she is writing a fabricated review. Some use it to discredit competitors, such as competing devices, while others do it because they stand to gain financially from the product they are reviewing, which is most typically the thing they are reviewing.

Despite the fact that Amazon has been fighting fraudulent reviews for some time, they filed a lawsuit against two organizations this week, notably two websites (AppSally and Rebatest) whose users posted fake reviews on Amazon. According to Amazon's announcement, its investigation revealed that these two sites had as many as 900,000 members who were compensated with money or free products in exchange for phony evaluations.

Some of these sites sell five-star reviews, while others provide bad evaluations for competing products, and some Amazon resellers require users to delete unfavorable reviews that they have previously submitted. All of this is, of course, in violation of Amazon's terms and conditions, and it involves deceiving customers. Amazon filed the first cases against people who posted bogus reviews seven years ago, but despite this, new pages were continuously popping up where people could buy positive evaluations.

Amazon stated in a new lawsuit filed against the two sites that, while they are now prohibiting the publication of millions of dubious reviews on their site, they are now going after the source of those reviews directly.